About

Why Forge
& Lever?

Built by someone who's actually run a business and lived the chaos of manual processes.

The short version

We're not a big agency with a fancy office and account managers. We're a small operation that builds practical tools for other small operations.

I've spent 7+ years in field operations across the Pilbara — iron ore exploration, drill programs, data acquisition. I've wrangled hundreds of spreadsheets, dealt with systems that don't talk to each other, and spent countless hours on tasks that should have been automated.

I've also run a business. Done the quoting, the invoicing, the chasing payments. I know what it's like to be time-poor and need things to just work.

That's what we build. Things that work.

2-4 Week Delivery
✓ Former Business Owner
● Perth-Based

Our approach

How we think
about our work

No Hype, No BS

The AI conversation has been dominated by hype, fear, and empty promises. We cut through that. We focus on practical applications that deliver real results — not pretty slides and failed prototypes.

Build What Works

We don't talk about what could happen someday. We build what actually works today. Fast. You'll see progress in days, not months.

You Own Everything

Every line of code, every automation, every system we build — it's yours. No vendor lock-in. No recurring fees to keep your own tools running.

Change That Lasts

We don't just implement AI and walk away. We make sure the change lasts by training your team and providing ongoing support options.

Why now

The Game
Has Changed

5 years ago, if you wanted a custom app or workflow automation, you were looking at $50K+ and 6 months minimum. Only companies with dedicated IT teams could play.

AI has completely changed the economics. What took a team 6 months, a solo operator can now build in weeks. The technology exists — most businesses just don't know this yet.

Forge & Lever exists to bridge that gap. To help forward-thinking businesses turn AI from an abstract idea into a real competitive advantage.

The future has arrived. It belongs to those willing to step off the sidelines and into the action.

Why us

Built on real
experience

Direct
No account managers or handoffs. You work with the person who builds your solution, from first call to final delivery.
100s
Spreadsheets wrangled. I've lived the chaos of manual data entry, copy-paste workflows, and systems that don't talk to each other.
Real
Business experience. I've run a business. Done the quoting, invoicing, chasing payments. I know what it's like to be time-poor.

— Ben Connor

Founder, Forge & Lever

Perth, Western Australia

Currently accepting new clients

Ready to talk?

Book a free AI audit and let's find out where automation can help your business.

Book Your Free Audit
or email [email protected]